Make carbon claims that regulators and customers believe.

What a defensible carbon claim actually needs

A carbon-neutral or net-zero claim on a pack or a product page is an advertising claim. In India, the Advertising Standards Council of India has tightened its guidance on environmental claims, and the underlying test is simple: can you produce the evidence behind the words, in the form a regulator would accept.

Most claims fail on the boundary rather than on the arithmetic. A claim covering a product, but computed from a corporate footprint that excludes most of the value chain, is not wrong so much as unsupported - and the gap is exactly where a complaint lands.

The X-Ray checks the disclosure record behind the claim: what emissions are actually reported, whether Scope 3 is disclosed or estimated, and whether anything has been assured.

• Whether a BRSR has been filed for the latest financial year, and whether BRSR Core carries limited or reasonable assurance
• Scope 1 and Scope 2 emissions as reported, with the reporting year attached
• Scope 3 emissions, and whether the figure is disclosed in the filing or estimated from an industry benchmark
• How many of the fifteen GHG Protocol Scope 3 categories are actually itemised
• SBTi status (committed or validated) and CDP participation
• Whether public carbon claims are backed by assured data